In 2004, Roscoe Smith acquired Agent Media Corp., which at the time, had one of the largest databases of individuals licensed to sell insurance and financial services on a state by state basis. Over the next several years, this database was built to include over 2,000,000 individual records, with substantial, additional demographic and profile information appended, making it the most up-to-date producer database in the country.  

 

This database provided the foundation for the launch, in 2004, of the most extensive and groundbreaking market research program of producer perceptions in the industry. And by creating strategic alliances with some of the most respected associations in the industry, like the National Association of Independent Life Brokerage Agencies, we were able to conduct annual research to gauge agents’ experiences in key insurance markets, including life, health, annuities, long tern care and their relationships with marketers and carriers.  

 

Roscoe Smith has been CEO of Agent Media Corp., which included Agent’s Sales Journal, Agent’s Market Packs and Insurance Marketing Magazine. After selling Agent Media in 2007, Roscoe Smith also took additional responsibility with the acquiring company as Publisher of National Underwriter and Life Insurance Selling Magazine. Roscoe Smith has spent over 30 years helping companies become more efficient and effective with their marketing investments by building integrated business to business media companies based on a foundation of practical market research.